AI arms race will dominate 2024 election
By Tom Newhouse
Fox News
With the rise of Artificial Intelligence (AI), governments, corporations and political campaigns alike are scrambling to figure out how to best utilize the new technology. Want to know how it will all end? Pay attention to the 2024 election and how campaigns leverage this technology.
While it’s easy to mock political campaigns as dry, templatized and old-fashioned, the past 15 years have shown us that campaigns serve as laboratories of innovation that spur significant marketing and data changes in private industry.
Looking back at the Barack Obama campaigns of 2008 and 2012, they mastered the art of using social media for grassroots organizing, online ad targeting, and fundraising. In 2016, the Donald Trump campaign drove a digital-first media strategy that drove old school consultants crazy, but paid dividends and gave them a distinct advantage over the Hillary Clinton campaign.
In the upcoming 2024 elections, campaigns that successfully use this technology will have a distinct advantage over their rivals: with hyper-targeted ads, highly scalable and personalized content creation, turbocharged opposition research and other developments that will drive further efficiencies on resource-deprived campaigns.