GOP Veteran Digital Strategist Tom Newhouse Launches Slash Strategy
Tom Newhouse, a seasoned professional with over a decade of experience in top-level politics, has officially launched Slash Strategy, a cutting-edge company specializing in comprehensive earned and paid media strategies.
In the dynamic landscape of public affairs, advocacy, and political campaigns, Slash Strategy is set to redefine the approach to audience engagement and action. Having operated at the highest levels of politics, Slash Strategy aims to bring a fresh perspective to the industry by replacing one-size-fits-all solutions with personalized, creative, and technology-driven strategies.
"I've spent the last twelve years at the forefront of politics, honing strategies that stand out in a crowded space. Now, with Slash Strategy, my focus is on delivering personal attention, attention to details, and nuanced strategies that go beyond mere execution," says Tom Newhouse.
With a diverse portfolio of past experiences ranging from state and local campaigns to Fortune 50 companies, Slash Strategy offers a breadth of experience unmatched in the field. Tom Newhouse, having been on both sides of the client-agency relationship, understands the intricacies of the industry and aims to bridge the gap between creativity and technology.
Mike Shields, Convergence Partner, expressed his excitement, saying, "Congratulations to Tom on the launch of Slash Strategy. I am very excited to continue collaborating with Tom at Convergence, and very excited to see what new innovations he brings to the digital space with Slash Strategy."
"I've realized the critical importance of creativity in messaging solutions, especially in today's landscape where earned and paid media are less efficient than ever. Slash Strategy is not just another agency; it's a commitment to strategic creativity and technological problem-solving," Tom Newhouse adds.
Slash Strategy's unique approach emphasizes the primacy of digital in public affairs and advocacy. With a focus on engagement, persuasion, and mobilization, the company advocates for an aggressive yet balanced use of a variety of digital tools. Having navigated the challenges of Republican politics, Slash Strategy understands the need for quick action, risk-taking, and creativity in a landscape often marked by passive online approaches.